Edward Street Quarter is a 300,000ft² mixed-use development in Brighton, UK, inspired by Brighton’s eclectic street scene and includes the introduction of 130 new trees and 45 plant species in three new public spaces created by renowned landscape designers Spacehub. Alongside helping to deliver the public art strategy I was also commissioned to deliver wayfinding throughout the development.
The wayfinding designs aligned with the Fisherfolk public art theme by using a strong black and white colour scheme reflecting the fishing boat lettering name styles and in creating a bespoke typeface that reflected the stringers of a boats' hull. Designs were developed for a variety of uses – from large super-graphic placements; to wall installations on concrete and render; to small brick size wayfinding that creates a sense of movement in direction and which is reflective of wave motion. The bricks also include moments of reflection, welcome and humour with real quotations from fisher-men and -women of the past.